Meanwhile, the rich are getting richer, leading to pent up demand for parties, girls and bottle trains among those who have already missed a season of it."-Ollie Williams, Forbes Lockdown has widened inequality as poorer households lose jobs and rely on their savings. " Very Important People was written before the coronavirus pandemic, but Covid-19 makes it more relevant. Mears is an excellent storyteller, resulting in a book that’s well-informed and critical but also animated and engaging."- Tatler A fascinating read."-Lynn Barber, The Spectator Elegantly written and genuinely page-turning, with revelations about life that go far beyond nightclubs."-Iona McLaren, Daily Telegraph Mears’s thesis-that nightclubs aren’t exceptions to ‘real life,’ but a distilled, brutal caricature of it-gathers strength as the details accumulate. The anecdotes are hugely entertaining, in a throw-up-in-your-mouth way. Mears has amassed pages of enthralling, richly human testimony. The results of her investigation are astonishing. "The most colourful investigation into nightlife and gender politics since Gloria Steinem went incognito as a Playboy Bunny in 1963."-Mark Smith, The Times Though they are priceless assets in the party circuit, these women are regarded as worthless as long-term relationship prospects, and their bodies are constantly assessed against men’s money.Ī story of extreme gender inequality in a seductive world, Very Important People unveils troubling realities behind moneyed leisure in an age of record economic disparity. These “girls” enhance the status of the men and enrich club owners, exchanging their bodily capital for as little as free drinks and a chance to party with men who are rich or aspire to be. She describes how clubs and restaurants pay promoters to recruit beautiful young women to their venues in order to attract men and get them to spend huge sums in the ritual of bottle service. Mears spent eighteen months in this world of “models and bottles” to write this captivating, sometimes funny, sometimes heartbreaking narrative. In Very Important People, sociologist, author, and former fashion model Ashley Mears takes readers inside the exclusive global nightclub and party circuit-from New York City and the Hamptons to Miami and Saint-Tropez-to reveal the intricate economy of beauty, status, and money that lies behind these spectacular displays of wealth and leisure. In today’s New Gilded Age, the world’s moneyed classes have taken conspicuous consumption to new extremes. Million-dollar birthday parties, megayachts on the French Riviera, and $40,000 bottles of champagne.
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